Brand and Digital Identity Development
Overview
Our collaboration with the MEW School of Leadership has positioned it among the top business schools worldwide. Through the efforts of our dedicated strategy development team, we've elevated MEW School's brand and digital identity to new heights of sophistication. In partnership with their in-house team, we designed a cutting-edge website and revitalized their overall brand appeal, significantly enhancing their digital presence.
| Client: | MEW School of Leadership |
|---|---|
| Team: | Sara Geoferry, Rania Smith |
| Category: | Web development and digital Identity |
01. The Challenge
MEW Schooloffers some of the best learning experiences in the world, with content developed and curated by top-tier faculty. However, despite their academic excellence, they struggled with perception issues due to a less competitive digital presence compared to their peers and a lack of focus on marketing. They needed a stronger representation of their academic achievements to truly reflect their standing.
They needed a solution that would resonate with their students, inspire their staff, and authentically represent who they are.
02. The Solution
We immersed ourselves in their academic excellence, drawing inspiration from their core themes of People, Passion, and Power to create an identity that truly reflects who they are. We revitalized their public relations strategy, strengthened their corporate identity to better represent what they offer, and developed a design system that highlights their strengths. The MEW School of Leadership website was redesigned to showcase their commitment to empowering leaders worldwide, with a vibrant color theme that embodies their vision and values.
03. The Result
The MEW School of Leadership now truly reflects its academic standing and excellence, effectively communicating with both internal and external audiences. Our work has positioned the MEW School of Leadership at the forefront of the digital community, resulting in a stronger public image of quality education that empowers leaders worldwide.
With its targeted and authentic digital brand identity, the MEW School of Leadership is now leveraging its academic excellence to make a global impact on leaders. One of the most rewarding outcomes has been the increased appeal to millennials and digitally connected individuals, leading to greater interest from potential students and a significant boost in enrollments.
With MEWTON D, I’ve truly explored the possibilities of the impossible. We are thrilled by the energy they infused into our corporate identity and deeply grateful for their outstanding work.
